REI Marketing Environment - Custom Essay

Using what you have learned from your reading this week, research REI and develop a profile of its marketing environment. Use the REI Marketing Environment Worksheet to develop your analysis. Submit your worksheet to the assignment area.

Criteria	Non-performance	Basic	Proficient	Distinguished
List two of the current characteristics of the following environmental factor as it relates to REI: U.S. Economy. 20%	Does not list a characteristic of the following environmental factor, as it relates to REI: U.S. Economy.	Lists a characteristic of the following environmental factor, as it relates to REI: U.S. Economy.	Lists two of the current characteristics of the following environmental factor as it relates to REI: U.S. Economy.	Analyzes at least two of the current characteristics of the following environmental factor, as it relates to REI: U.S. Economy.
List two of the current characteristics of the following environmental factor, as it relates to REI: Global Economy. 20%	Does not list a characteristic of the following environmental factor, as it relates to REI: Global Economy.	Lists a characteristic of the following environmental factor, as it relates to REI: Global Economy.	Lists two of the current characteristics of the following environmental factor, as it relates to REI: Global Economy.	Analyzes at least two of the current characteristics of the following environmental factor, as it relates to REI: Global Economy.
List two of the current characteristics of the following environmental factor, as it relates to REI: Legal and Regulatory Environment. 20%	Does not list a characteristic of the following environmental factor, as it relates to REI: Legal and Regulatory Environment.	Lists a characteristic of the following environmental factor, as it relates to REI: Legal and Regulatory Environment.	Lists two of the current characteristics of the following environmental factor, as it relates to REI: Legal and Regulatory Environment.	Analyzes at least two of the current characteristics of the following environmental factor, as it relates to REI:: Legal and Regulatory Environment.
List two of the current characteristics of the following environmental factor, as it relates to REI: Socio-cultural Forces. 20%	Does not list a characteristic of the following environmental factor, as it relates to REI: Socio-cultural Forces.	Lists a characteristic of the following environmental factor, as it relates to REI: Socio-cultural Forces.	Lists two of the current characteristics of the following environmental factor, as it relates to REI: Socio-cultural Forces.	Analyzes at least two of the current characteristics of the following environmental factor, as it relates to REI: Socio-cultural Forces.
List two of the current characteristics of the following environmental factor, as it relates to REI: Technological Forces. 20%	Does not list a characteristic of the following environmental factor, as it relates to REI: Technological Forces.	Lists a characteristic of the following environmental factor, as it relates to REI: Technological Forces.	Lists two of the current characteristics of the following environmental factor, as it relates to REI: Technological Forces.	Analyzes at least two of the current characteristics of the following environmental factor, as it relates to REI: Technological Forces.